Shattering stereotypes with art

First prize winner Tang was awarded RM500.

THREE Asia Pacific University of Technology & Innovation (APU) students made the varsity proud when they scooped the top awards in an e-poster competition recently.

The annual Connect UPSI 2021 Design 2 Connect E-Poster Competition, which provided a platform for communication and media students in Malaysia, Indonesia and the Philippines to hone their skills, creativity and talents, saw Tang See Min, Agnes Soh En Xuan and Sim Si Yu competing against 46 regional participants in the challenge, which ran from July to September this year.

Tang, a BA (Hons) in Media and Communication Studies student secured the first prize of RM500, while her coursemate Soh bagged the RM300 second prize award.

Second prize winner Soh received RM300.Second prize winner Soh received RM300.

Sim from the BA (Hons) in Digital Advertising programme came in third, and received RM200 for her effort.

The theme of the competition was stereotypes, APU said in a press release.

Realising the importance of visuals to capture the audience’s attention and the need for messages to be simple and clear, the trio unleashed their creativity to create the winning public service announcement posters.

“I used the Sketchbook application and Adobe Illustrator to come up with a poster that raises awareness about gender stereotypes where men are expected to work while women stay home to take care of the children,” said Tang, 20.

“My poster is to remind people to be more aware of their biases and the negative effects of gender stereotypes,” continued Tang, who aims to be a digital content creator upon graduation.

Third prize winner Sim won RM200.Third prize winner Sim won RM200.

Explaining the illustrations on her poster, Soh, 19, said it depicts a bear that discovers stereotypes prevalent among humans and realises that despite their glamourous appearance, humans are imprisoned by the malicious judgement of others.

Sim, 19, whose artwork was inspired by Sembene McFarland, a public figure with a skin condition of vitiligo, said, “In the cyberworld, netizens attack others because of stereotypes so I used words from the haters to show how these imprison us.

Many of us are attacked because of our looks, backgrounds, religions, nationalities and so on.

“Designing this poster made me appreciate the beauty of people with vitiligo.”

The trio were mentored by APU School of Marketing & Management media and communication studies lecturer Nur Leila Khalid.

“They were excited to exhibit their artworks and went all out lobbying for a ‘Like’ from their social contacts, as the winning posters were determined by judges and the public,” Nur Leila said, adding that participating in competitions is a good way to gain experience and practical exposure.

“Students should start design portfolios early on in their studies. “This competition has inspired Sim, Tang and Soh to improve and it has given them the confidence to participate in more such competitions.

“Their digital skills – a key requisite for a career in media, communication and design – have gotten better,” Nur Leila noted.

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e-poster , competition , Design


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