E-commerce to the rescue


Saving the family business: INTI business graduate Yong (far left) with his family at their home in Johor.

WHEN the Covid-19 pandemic forced his father’s shop to shutter, Kelvin Yong came up with a Plan B which kickstarted his new career.

His father’s shop in Yong Peng, Johor, had stood strong for 23 years, but sales had been falling since 2013. The unexpected spread of Covid-19 only made things worse. Moving the brick-and-mortar business online was the only alternative.

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online store , e-commerce , covid-19 , MCO

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