Producing job ready grads

Prof Edwards (left) and Kalavalli exchange documents at the signing ceremony.

THEIR vision is to produce job ready, professional market researchers upon graduation.

With this foresight, Asia Pacific University of Technology and Innovation (APU) recently signed a memorandum of agreement (MoA) with the Marketing Research Society of Malaysia (MRSM), making the former the first Malaysian university to establish a partnership with MRSM.