INCEIF has signed a project agreement with Etiqa that will see its students working closely with the Takaful operator and be part of its problem solving efforts with close guidance by INCEIF and Etiqa facilitators.
The students of INCEIF’s Masters in Finance Practice programme will conduct research involving Etiqa stakeholders to help them develop a concept for Etiqa’s future branch offices in the country. The project is expected to take off with the signing of the agreement and end in April.
INCEIF president and CEO Prof Datuk Dr Azmi Omar signed on behalf of INCEIF while Etiqa was represented by Maybank Ageas Holdings Berhad chief executive officer Kamaludin Ahmad, the parent company of Etiqa General Insurance Berhad, Etiqa Life Insurance Berhad, Etiqa General Takaful Berhad and Etiqa Family Takaful Berhad at the signing ceremony.
In his welcoming address, Prof Azmi said collaborations between universities and businesses are not new, but these partnerships have become more relevant today in the face of challenging economic and financial landscapes, increasing competition and demanding consumers who are now more discerning of products, services and brands than ever before.
“The ‘Joint Experiential Learning Project’ that INCEIF is embarking on with Etiqa is a step towards our action based learning approach where students get to put into practice the knowledge they have gained from lecturers and textbooks, with direct inputs and mentoring from the industry,” he said.
Kamaludin said: “We welcome this partnership with INCEIF as it is just one of the efforts that Etiqa is taking to differentiate ourselves in the industry, while leveraging on the critical minds of INCEIF students and giving them an opportunity to put their learning into practice.”
“We look forward to the findings from INCEIF which will not only look into what the markets expects from a physical branch, but also the digital requirements, and the services they expect from our branch offices, so that we can begin constructing Etiqa branches of the future,” he added.
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