AFTER three rounds of intense heats that stretched the creative skills of the participants, Dream Team from SML Fashion Academy was announced as the winner of iStyle Fashion KL International Airport 2014 at the Grand Finale, held at KL International Airport (KLIA) earlier this month.
Malaysia Airports commercial services senior general manager Faizah Khairuddin said, “We feel a fashion-based event fits well with our objectives. iStyle enables us to inspire and nurture young design talents from our local design schools by giving their creations a showcase.”
This year, the teams’ publicists were tasked with using popular social media tools like Instagram, Twitter and Facebook, to garner support for their own teams and create a buzz about promoting iStyle Fashion KLIA 2014. The teams were awarded points based on the number of “Likes” received for their photos and other posts.
Dream Team, which consists of Cheong Tsyr En (designer), Wong Li Lin (stylist) and Ng Chen Yan (publicist), received their prizes from Malaysia Airports senior general manager Datuk Azmi Murad.
The second prize went to Team Streptococcus from Limkokwing University of Creative Technology; while the third prize went to Team 12.05 from ESMOD Kuala Lumpur.
Meanwhile, Nurul Shahida Abdul Rashid from Team Coolhunters of Kuala Lumpur Metropolitan University won the award for best publicist. The theme for the finals of this year’s competition was “Once Upon a Wonderland”.
Dream Team won RM4,000 in cash vouchers, RM4,000 cash, Benefit products worth RM1,000, Loreal Professional products worth RM600, an RM2,500 cash prize from Mattel, limited edition Serini & Shentel hairbands worth RM800 and Panasonic Prizes worth RM800.
iStyle Fashion KLIA is the first reality-style fashion-and-styling competition to be held in an airport.
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