IT IS always encouraging to see young minds taking a fresh perspective on some of the serious social issues we have today. In its efforts to deal with them, the IACT College Diploma in Advertising students recently put together an exhibition titled “What We See With Our Eyes”.
The exhibition held at its premises in Jaya One showcased projects where students had to put forth their ideas to help minimise or change the negative impact of issues on police corruption, pre-marital sex, social networking abuse, racism, unemployment, HIV and AIDS, street children and baby dumping.
IACT lecturer Suhana Ab Kadir said, “This prepares them for the real world of public relations, especially in the areas of corporate social responsibility.”
As part of public relations strategy in creating an effective campaign, students also had to conduct research on the nature of their targeted audience.
Bryan Bay, 22, who set up a booth on street children with his teammates said, “We wanted the visitors to experience how these children cope on the streets. So, by creating a street-like environment that looked unhygienic and inhabitable, the visitors could really understand their plight.”
He added that he enjoyed the whole process of the project, and learnt a lot from his mistakes.
Besides providing experiences that build character and equip them with work-ready skills, projects like this help IACT College students identify their own strengths and weaknesses.
Apart from the Diploma in Advertising, IACT College also offers Foundation in Media Studies, Certificate in Communication Studies, and the following Diploma programmes: Mass Communication, Graphic Design, Creative Multimedia and Broadcasting.
IACT College graduates may further their studies – with its affiliate universities in the UK, Australia, New Zealand and the United States.
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