Rising durian demand in China

Growing market: World Good Farming’s Wangjing store manager Wang Lianchao (left) and Iskandar (second from left) presenting the frozen durians to the supermarket’s premium card members.

The export value of frozen durians to China is expected to surpass last year’s US$1.6mil (RM5.56mil).

Malaysian ambassador to China Datuk Iskandar Sarudin said the value has hit US$1.2mil in August, and therefore should be able to match and exceed last year’s total by year end.