Twin Towers to be illuminated as part of Breast Cancer Awareness campaign

One highlight of Estee Lauder Companies Malaysia's Breast Cancer Awareness (BCA) Campaign is the ⿿Landmark Illumination⿝, a global initiative where national monuments are ⿿washed⿝ in pink.

OCTOBER is Breast Cancer Awareness Month and in support of the cause, the Estee Lauder Companies is holding an annual campaign that’s in its 21st year.

The theme this year, Let’s Defeat Breast Cancer. We’re Stronger Together, hopes to garner global response in defeating the breast cancer stigma, increasing awareness and promoting early detection while raising funds for essential medical research.