RM2.1mil support for Bornean Sun Bear conservation

WITH a distinctive pale horseshoe-shaped imprint on their chests coupled with their cute and cuddly disposition, it is easy to understand why anyone would fall in love with the Malayan sun bears.

Despite the fact that sun bears are a protected species, some unscrupulous people hunt them down for their body parts which are consumed for medicinal purposes while the cubs end up as pets. Over the years, this practice has tragically depleted the sun bear population.