Frozen yoghurt company to use cloud-based app for its loyalty programme

MALAYSIAN frozen yoghurt retailer Moo Cow International Sdn Bhd (Moo Cow) has chosen Chopink, a cardless loyalty system developed by Werebits Sdn Bhd (Werebits) to be integrated with its Point-Of-Sale (POS) system.

Mobile phone-based app Chopink will replace Moo Cow’s paper-based loyalty cards as part of its customer engagement and retention efforts.