Worthy Book has come a long way with its bargain-centric reach

Brother s-inarms: Han Jia and Ken proud that their coupon book is a success after a tough start.

How do you break from the norm after you’ve decided to break into business? Just ask the founders of Worthy Book. They have done something quite effective to make their business one of the most sought-after food guides among young readers.

Worth Book co-founder Kho Han Jia, who worked in Kuala Lumpur, found the idea for his business plan when he went back to his hometown in Sarawak. He stumbled upon a coupon booklet, which was something he had never seen in Kuala Lumpur.