Putting Sarawak on the map

Native splendour: Sarawak’s indigenous people such as the Ibans have benefitted from conferences held in the state.

DESPITE having been only in existence since 2006, the Sarawak Convention Bureau (SCB) has been tirelessly promoting the state as a viable destination for conferences.

But, Mike Cannon, SCB’s new managing director, says this does not mean simply bidding for every convention or conference willy-nilly.