Ahead of the pack


American footwear manufacturer New Balance Athletic Shoe, Inc, has a long-standing history of over a century, but who would have thought that its shoes were originally inspired by chicken feet?

William J. Riley, who started the brand that was called New Balance Arch Support Company back in 1906, came up with the idea for shoes by observing chickens in his yard. He deemed that a three-clawed foot was an example of perfect balance.

The Star Festive Promo: Get 35% OFF Digital Access

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read