Reigniting interest in greeting cards

Something different: Papier Love designers and instructors (from left) Amelia, Tan Mee Foon and Aznia Razali together with their Hari Raya Card designs.

NOWADAYS, exchanging greeting cards is perceived to be a gesture that’s so passe.

However, a few groups of people with creative minds are all set to revive the tradition with fresh and new-age-style Hari Raya greeting cards.

Freelance illustrator and artist Mimi Mashud are among them.

The Hari Raya cards made by her company — Things by Mims — have quirky graphics and a witty concept.

The cards incorporated the Things by Mims’ signature style, which is hand-drawn doodles.

“We want to come out with interesting designs in producing our products and my style is mostly doodle-like illustrations.

“I thought it would be interesting to make Raya cards filled with doodles.

“My sister, who is my business partner, and I thought of ideas for doodles related to the Raya spirit, but something that would appeal to the younger generation.

“We asked ourselves, what do people think about when it comes to Hari Raya?

“That’s how we got the idea to do the design like board your pets properly before you balik kampung, smartphones being jealous of not being the medium to send Hari Raya greetings and an illustration of big families trying to do a DIY photo shoot with their new DSLR,” said Mimi.

She realised that giving greeting cards has been losing their appeal gradually. “For the last few years the only Raya cards I received were from banks and the insurance companies. Receiving a personal Raya card from a friend will be more meaningful.

“That is why we thought of personalising our cards, where customers can put their own messages in the design, and we’ll print it according to their order. It will be a nice little surprise for loved ones,” said Mimi.

She added that Things by Mims started making and selling Hari Raya greeting cards a few weeks before Ramadan this year.

“The personalised Hari Raya greeting card is our first card-related product and so far we have come out with eight designs for the Hari Raya series.

“After Hari Raya we will focus on personalised invites for birthday parties, baby showers, engagements, you name it,” said Mimi.

She said drawing was her biggest passion and making greeting cards was one of her ways to share the spirit of the festive season.

The Hari Raya cards from Things by Mimi are priced at RM59 per pack of 16 personalised cards, with free express delivery to customers.

They can be ordered from the company’s Facebook page.

Fhatus Shudur Resources is another company that has come out with innovative Hari Raya greeting cards.

Their cards mostly feature wood craft and are sold under the Koleksi Kad Raya Kayu series.

Its founder Mariana Martin said the company had been collaborating with graphic designers and printers to come out with unique and state-of-the-art cards.

“We believe that sending Hari Raya greeting cards promotes the spirit of ukhwah or brotherhood.

“One of the objectives behind the creative cards is to ensure that our clients maintain a good relationship with people who matter to them,” said Mariana.

She added that the demand for their Hari Raya cards were mainly from companies but they also received orders from individuals.

Koleksi Kad Raya Kayu from Fhatus Shudur Resources are priced from RM3.90 to RM4.90 each.

For those who want to make their greeting cards more personal, they can learn to make it by hand from Amelia Khalik.

Amelia is an instructor at Papier Love, a shop which specialises in scrapbook, stamping and card-making materials and products located in The Curve, Damansara.

The shop also provides lessons on how to make personalised greeting cards.

“We have different projects by different designers, so our customers can choose what they like and learn to make from the different designers. During classes, we teach them how to mix and match colours, draw as well as assemble the materials and put them together.

“Those who want to make personal designs on their cards can also make a request. If we have the materials available, our designers and instructors will teach them how to make it,” she said, adding that most of their designers and instructors were freelances.

“All the designers have their own speciality; when we choose a theme, we like to be diverse. For me, I like paper projects and bright colours, so my designs and projects will suit customers who like that style. Our other designers have different styles.

“For example, Aznida Razali prefers grungy designs in darker tones,” she said.

Papier Love operator and owner Macy Chew said most of the projects or designs were created by the designer or instructor of the class themselves.

“There are also personalised classes for customers who want their own designs for certain occasions. If the materials are available, we will conduct the class,” she said.

Classes start from RM65 onwards and the fee covers the materials needed to make the cards and other handicraft. For personalised classes, at least two students are required to hold a class with a maximum of 12 students.

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