PR help for SMEs

THE idea behind Chocolate Box PR, a “public relations concept package” according to its creators, is to allow small and medium enterprises and start-ups which have never utilised PR before, to get their message out to the public.

“Even the name, ‘Chocolate Box’ plays on the idea of buying a confectionery box to sample the chocolates inside at your own pace,” said Craig Selby, one of Chocolate Box’s creators.