Rewards for recycling

Universiti Putra Malaysia (UPM) students will be fashionably rewarded for doing their part to save the Earth when they bring in PET (plastic bottles made from polyethylene terephthalate) to be recycled.

In collaboration with UPM, Coca-Cola Malaysia is encouraging students and faculty members to bring in empty PET beverage bottles for recycling.

In exchange for the bottles, they get a refreshing drink, T-shirts or tote bags. These T-shirts and tote bags are no ordinary items, as they are actually made from recycled post- consumer PET bottles.

The T-shirts and bags also carry slogans and graphics, which promote the recycling of used beverage bottles into renewable, reusable products.

Each T-shirt, which can be obtained with 30 empty bottles, also features a number on the inside of the collar which indicates the number of PET bottles recovered and reused to create each garment.

“It’s a great way to create some impactful awareness about the benefits of recycling and there is a nice incentive for doing so this time, as we continue to educate the public about recycling,” said Coca-Cola Malaysia’s public affairs and communications director Kadri Taib.

“We hope that activities such as this will get consumers to think twice and reduce waste before throwing a bottle in the trash or, worse, by the side of the road,” said Kadri.

UPM has long been recognised as a green campus with its verdant landscape of plants of various sizes and species.

Besides the green environment, UPM is aggressively promoting green activities such as reducing motor vehicles on campus, providing bus services, encouraging students and staff to use bicycles, promoting programmes such as recycling, e-filing, save energy, water and papers and many more.

“UPM is not just educating and aggressively promoting green awareness among the students and public but also actively conducting research and development in related fields of green activities and technologies,” said Prof Dr Ahmad Ismail, head of the university’s Biology Department under the Faculty of Science.

“The recycling activity in collaboration with Coca-Cola to collect empty PET plastic bottles in exchange for merchandise made from recycled materials is one of UPM’s continuous efforts to maintain its status as a green campus.

“The involvement of the corporate sector will enhance and speed up awareness among the young generation of hazardous chemical pollution and how recycling programmes can help the health of the environment which in turn will reduce threats to human health,” added Prof Ahmad.

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