WATCHING models strut outfits made from culinary delights left guests delightfully surprised at the launch of the Mercedes-Benz Stylo Fashion Grand Prix KL 2012 at the Kuala Lumpur Tower on Monday.
The “Food to Art, Art to Fashion” collection was designed by local students from SML, UCSI, Petaling Jaya College of Art and Design (PJCAD) and the Malaysian Institute of Art (MIA) with the help of fashion expert Bill Keith and Hilton KL chefs Ivan Susanj and Benoit.
Among the costumes that walked down the special 50m runway made up to look like a dinner table was the Cone Dress, the Spice Dress, the Oyster Dress, the Nuts Dress and the Corn Dress.
Student Nizam Zamil from PJCAD was ecstatic when guest of honour Raja Permaisuri Agong Tuanku Haminah put the finishing touches to his Popcorn dress.
“I really appreciate the opportunity Stylo has given me. I was so afraid the dress might unravel but the model was really good with it. I used 4,659 corn kernels to make the dress,” the young designer said.
Nizam said the popcorn dress used a mosquito net as the base and wire to string the popped corn together.
The event, themed Fashion Fantasies, was hosted in partnership with Kuala Lumpur City Hall (DBKL) and was the start of a week-long celebration in the Klang Valley.
Tuanku Haminah officiated at the event on the open deck of KL Tower accompanied by the evening’s host Kuala Lumpur Mayor Tan Sri Ahmad Fuad Ismail, Mercedez-Benz Malaysia president and CEO Roland Folger and Stylo International founder and CEO Datuk Nancy Yeoh. Also present was shoe designer Datuk Jimmy Choo and Datin Nafesah Raja Nong Chik, wife of the Federal Territories Minister.
The event was previously known as the Stylo Fashion Grand Prix.
“We are proud to announce that as of this year, the event has been renamed the Mercedes-Benz Stylo Fashion Grand Prix.
“We welcome Stylo into our extended family as one of the official fashion festivals under Mercedes-Benz’s worldwide fashion umbrella,” said Folger.
He added that this year, the event was back bolder, bigger and with more ambitious aims.
He said events would be organised at four top secret locations around the Klang Valley this week.
According to Folger, this was the perfect opportunity to highlight top tourist spots within the Klang Valley to the international media who are in the city for the F1 Grand Prix.
Ahmad Fuad said Stylo has grown from a low-key fashion event five years ago to a world-renowned event today.
“Yeoh has succeeded in getting the labour of creative minds and young talented individuals to present Kuala Lumpur’s potential as a fashion city to the global audience,” he said.
Yeoh said it was all about the things in the world you would like to happen with fashion.
“As it is fantasy, one’s mind can roam freely. It is also packed with a huge dose of humour. Humour takes on a key role in this year’s theme,” she said.
Later in the evening, guests were also given a glimpse at the fashion ensemble put together by designers from the Bumi-putera Designers Association and special hairdos by Winnie Loo from A Cut Above.
Each designer presented a fitting tribute to Malaysian legends Saloma and P. Ramlee as well as their own interpretation of fantasies.
Upcoming designer Mira Fuad said she adapted the theme from nature with colours representing the sky, sunshine, black for rainy days and white with the colour of rainbows.
“My label, Zattera Apparel, carries evening dresses and we like our clothes to be fashionable and yet wearable especially for our Muslim clients,” she said.
Her gowns had embellishments on the top of various materials like chiffon, Thai silk and satin linings.
Another designer, Nazreen Idris, said it was easy for him to adopt Saloma’s style for his pieces.
“Saloma has always been on the dot so perceiving her fashion sense was easy but it was difficult to modernise it and turn it into something new,” he said.
The Star is a media partner for Stylo.