More companies want to increase presence in digital space, says employment company


  • News
  • Monday, 04 Jul 2016

Greenough (in blue shirt) speaking to a colleague on the development of the new mobile application which is set to be ready by year end.

THE dynamic world of digital space requires companies to look at potential talents differently, said Agensi Pekerjaan Potentio Sdn Bhd partner Chris Greenough.

“It cannot be based solely on the talents having a degree in that field,” he told MetroBiz at his office in Sentul, Kuala Lumpur.

Greenough said it was vital to look at the skills they have, such as coding ability.

“We ask for evidence such as testimonials and case studies to see how they think,” he said, adding that it took between one day and a month to source and evaluate a talent before presenting them to a client.

It could take three to four interactions with the talent and he said to-date, they had placed 25 talents successfully.

The Canadian, who formed the job search company with two other Malaysian partners in July 2015, said the company focused on digital space as more companies were looking into building a presence in that space.

The digital space requires talents with expertise in digital marketing, creatives related to the digital space, performance evaluation, analytics and developers for electronic commerce platforms.

“In the early years, many companies outsourced digital-related activities to other companies but that resulted in a delay in response as they had to wait for their clients to allow them to reply to consumers via social media network, for instance,” he said.

Hence with the companies wanting to have control of how they manage their presence in the digital world, there is now growing demand for such talents which was previously mainly for creative agencies to software developers.

Sharing on how the company conducted talent search, he said the company had a website where talents could reach them.

Being head of strategy for a former Australian based digital advertising company for about five years, he said “many is still through word of mouth.”

Moving forward, he said the company would develop a mobile application which would be ready by year end where they would invite potential prospects, both talents and clients, to be able to refer suitable talents for the company.

“It is a great opening line, when we can call up a talent and say someone whom they know referred them to us,” he concluded.

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