Lee with a truck that is being loaded up with diesel to be transported to construction or manufacturing sites.
Taking over the business from the first generation is not always a walk in the park. Joe Lee Ti Chou, 34, has been learning the ropes of the diesel trading business from his father since he was a schoolboy. LIM WING HOOI reports.
WHEN one is dealing with homogeneous products, and there’s little in the way of differentiation between one offering and the other, you have to find other things that may make you stand out.
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