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Milo’s latest campaign focuses on a positive attitude through sports


Tan and Khoo (fifth and sixth  from left) with Ombak boys.

Tan and Khoo (fifth and sixth from left) with Ombak boys.

TO CHANGE the perception of winning and losing among children, Milo’s Champions Never Give Up campaign aims to encourage parents to play a role in nurturing a positive attitude within their children.

The brand continues its 60-year journey advocating for children’s learning of life values through the platform of sports, this time advocating for perseverance, a critical difference between whether kids succeed or fail in their life-long learning journey.

   

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