The brand plans to showcase Malaysia through cinematic storytelling
LEADING global artificial intelligence (AI) device ecosystem company HONOR signed two Memorandums of Understanding (MoU) today (Nov 12), with the National Film Development Corporation Malaysia (Finas) and Tourism Malaysia, to open up more opportunities for local creative talents while showcasing Malaysia’s destinations, culture and heritage to international audiences through cinematic storytelling.
As part of the collaborations, the brand’s upcoming new flagship smartphone, was also named the “Official Cinematic Imaging Smartphone” of Finas’ 35th Malaysia Film Festival (FFM35) and Tourism Malaysia in conjunction with the Visit Malaysia 2026–2027 campaign.
Creating opportunities for local filmmakers and content creators
The MoU between Finas and HONOR, witnessed by Deputy Communications Minister Teo Nie Ching, brings together Finas’ role in developing the local film industry with HONOR’s expertise in AI-powered imaging technology and mobile filmmaking.
Through the collaboration, both parties will provide opportunities for filmmakers, content creators and emerging talents to build their skills, explore mobile imaging technology and showcase their work. The partnership will also encourage the production of films and digital content that highlight Malaysia’s stories, culture and heritage for both local and international audiences.
HONOR Malaysia chief executive officer Ethan Chen said, “HONOR is committed to supporting the development of the local film industry by empowering the creative community with access to innovative technology, skills development and opportunities to explore their creative potential through smartphone filmmaking.
“The HONOR Magic9 Pro Max’s cinematic imaging technology enables more people, including emerging filmmakers and content creators, to produce high-quality cinematic videos without having to rely on expensive equipment.
“This opens up more opportunities to showcase local creative work and bring local stories to a wider audience,” he said.
Showcasing Malaysia through local creators’ lens
HONOR has renewed its partnership with Tourism Malaysia to support the Visit Malaysia 2026–2027 campaign.
Planned activities include workshops, photography competitions, art exhibitions and cultural events, encouraging Malaysians to capture the country’s beautiful landscapes, rich heritage and unique local cultural experiences from their own perspectives and share their work with international audiences.
“We hope this continued collaboration will encourage more Malaysians to capture and share content that showcases the beauty and uniqueness of Malaysia to the world, inspiring more tourists to visit the country,” Ethan Chen added.
Tourism Malaysia Director General Mohd Amirul Rizal Abdul Rahim said that as Tourism Malaysia steps up its efforts under the Visit Malaysia 2026–2027 initiative, combining smart technology with high-quality visual media enables it to connect with today’s travellers in new and
more dynamic ways.
“Renewing our partnership with HONOR, a global leader in AI device technology, enables us to continue showcasing Malaysia’s natural beauty, vibrant culture and rich heritage through cutting-edge photography and digital storytelling, in line with the message ‘Malaysia, Beautifully Yours’,” he said.
The HONOR Magic9 Pro Max is set to launch in Malaysia on Nov 24 at 3pm.
For more information, visit HONOR Malaysia’s official website at www.honor.com/my/
