A TOTAL of 700 packs of pasta prepared with local flavours were distributed to visitors at two eateries in Kajang and Petaling Jaya, Selangor, with each outlet giving out 350 packs.
The giveaway was part of “Warung Pasta Kimball Bersama Suria”, a campaign by Kimball Malaysia and Suria FM, a Malay-language radio station under Star Media Group.
The campaign brings the food brand to stalls in Kelantan, the Klang Valley and Johor.
It aims to show how dried pasta and pasta sauces can be used in familiar local dishes, making meal preparation easier and more affordable for food businesses and households.
Last Saturday, Warung Nyoq Legend in Kampung Sungai Ramal Luar, Kajang, served Pasta Rasa Laksa Utara made with Kimball Spaghetti and Traditional Tomato Pasta Sauce.
The following day, Salai Master Damansara in Kampung Sungai Kayu Ara, Petaling Jaya, served Pasta Masak Lemak Ayam Salai, made with Kimball Spaghetti and Keju-nara Pasta Sauce.
Each session began at noon with a game called “Bau, Rasa, Teka” (smell, taste, guess), in which visitors sampled the specific dish and guessed its ingredients before the reveal, followed by a live cooking demonstration.
Visitors were also quizzed on Kimball and Suria FM trivia, with prizes given out to those who took part.
The sessions were hosted by Suria FM announcers Cik Piah and Awien on Saturday, and Awien and Chiwan on Sunday.
Solihin Shahnon Hidayat, 35, from Sungai Merab, Kajang, who attended with his wife after finding out about the event on Facebook, won a pack of Kimball spaghetti after correctly guessing ingredients for the dish.
A Suria FM listener since 2012 and a fan of DJ Lin, Solihin said the laksa pasta was delicious and he would try cooking it for his family.
“I use Kimball products to make rojak sauce for my own business.
“It is delightful to taste the ingredients presented in a different dish,” he said, adding that he had cooked carbonara using Kimball’s product at home.
At Salai Master Damansara, regular customer Noramalia Hassan, 46, was surprised to discover the event when stopping by for her usual weekend meal.
She won a bottle of Kimball Keju-nara Pasta Sauce after correctly naming an ingredient in the dish, and said each flavour came through clearly.
“I will definitely attempt to cook this dish at home and try to do different recipes that go with the sauce,” she said.
Through the collaboration, Kimball hopes to show that pasta is not limited to Western cuisine and can be adapted to local tastes.
It also aims to give food operators new menu options while keeping their offerings accessible, convenient and affordable.
