RAPID changes in the information landscape are forcing media outlets to adapt in order to remain relevant.
The widespread adoption of artificial intelligence (AI) is another factor influencing consumer behaviour.
TV AlHijrah chief executive officer Namanzee Harris said these changes have transformed how newsrooms operate.
“Prior to these developments, journalists and editors had more time to review their content.
“But technological advancements mean audiences now expect quick updates,” he said.
Although AI could aid media practitioners, Namanzee stressed that sound editorial instincts still mattered.
“AI can generate data, translate speeches, transcribe interviews and even generate ideas.
“But it lacks the human touch, much less the ability to grasp sensitivities and make ethical assessments,” he said.
Namanzee was among four panellists at the Malaysian Press Institute’s (MPI) talk titled “Media Evolution and Industry Transformation”.
It was moderated by television personality Ally Iskandar Mohd Mardzi.
Media veteran and National Journalism Laureate Datuk A. Kadir Jasin said although technology had affected how news was produced, it had yet to replace human judgement in fact-checking and building a comprehensive narrative.
“Although AI can expedite work, verifying information is still the responsibility of journalists.
“Technology will continue to evolve, but journalism will remain relevant as there is always a need for accurate, contextual information,” he said.
Vanakkam Malaysia editor-in-chief Thiaga Rajan Muthusamy urged companies to reassess their priorities when deciding on the platform to advertise their products.
“It’s not just about how many people see your advertisement, but having the right people see them.
“Having 100,000 relevant consumers view your product is more valuable than having one million passive ‘scrollers’,” he said.
Karangkraf Media Group chief executive officer (CEO) Firdaus Hussamuddin said traditional media remained a trusted source of information for many.
The talk was held together with an appreciation ceremony for sponsors of the MPI-PETRONAS Malaysian Journalism Awards.
MPI secured RM1.037mil in sponsorships, which comprised RM450,000 from PETRONAS and RM587,000 from 60 organisations.
MPI CEO Dr Ainol Amriz Ismail said support from stakeholders was crucial in ensuring sustainability of the media industry.
“The support we have received reflects a collective commitment to strengthening professional, ethical and trusted journalism in the country,” he said.
“As AI, digital platforms and changing audience behaviour continue to reshape the communications landscape, closer collaboration between the media and corporate sectors has become increasingly important,” he added.
Prime Minister Datuk Seri Anwar Ibrahim is scheduled to attend the award ceremony at The Majestic Hotel, Kuala Lumpur, on July 17.
