THE Good List by Earth Heir has been officially launched by Minister in the Prime Minister’s Department (Federal Territories) Hannah Yeoh, in conjunction with Kuala Lumpur Festival.
The national directory features more than 100 social enterprises, impact cafes, eco‑stays, heritage tours and volunteer experiences that operate with integrity, inclusion and measurable social impact.
Initially covering Kuala Lumpur and Selangor, the list will expand in phases to other states across Malaysia.
Curated by social enterprise Earth Heir, it shines a spotlight on smaller, community‑rooted enterprises that often lack the marketing budgets and mainstream visibility enjoyed by larger players.
The directory highlights social enterprises, artisan groups, indigenous‑led experiences and ethical businesses that are creating meaningful impact on the ground but remain difficult for travellers to discover through conventional tourism and retail channels.
By increasing visibility, the platform aims to channel greater support and revenue directly into local communities and purpose‑ driven organisations.
Featured listings include eateries such as Silent Teddies Deaf Bakery and the community‑run Restoran Sup Kawah Hitam Beratur, Orang Asli homestays like Umah Temuan, immersive experiences such as Serendah Indigenous Explorations, and the home‑building movement for underserved families led by Epic Homes.
Also included are organisations providing safe spaces for vulnerable children, such as Rumah Kita by Yayasan Chow Kit, as well as initiatives offering training and upskilling for young people, single mothers and B40 communities, including cloud‑kitchen incubator Dapur Digital and slow‑fashion retailer Unplug.
Yeoh said the initiative strengthened Malaysia’s positioning of Visit Malaysia 2026.
“The Good List is a timely and commendable effort that positions Malaysia as a leading travel destination that is culturally grounded, community‑focused and economically inclusive.
“It reinforces Malaysia’s standing as a forward‑looking and responsible destination,” she added.
Earth Heir founder and director Sasibai Kimis said the platform responded to a long‑standing visibility gap.
“Malaysia is home to a rich and diverse ecosystem of businesses rooted in culture and community impact, yet many remain hidden from mainstream channels.
“Our artisans, heritage custodians, champions of marginalised communities and protectors of nature need greater visibility to thrive.
“That is why Earth Heir created The Good List, a virtual map for socially and ethically conscious consumers,” she said.
From social enterprises that create dignified jobs and safeguard cultural heritage, to operators offering low‑impact adventures, community‑based experiences and ESG‑aligned tours, The Good List encourages a more responsible and authentic way to experience Malaysia.
For more information visit www.earthheir.com/pages/goodlist.
