A visual of Quayside JBCC located within the IIBD. — Filepic
A new luxurious freehold development in Johor Baru has achieved a full take-up rate.
A flagship project of Bangsar Heights Pavilion Sdn Bhd (BHP), Quayside JBCC has a gross development value of RM600mil and comprises 482 serviced suites, 24 commercial retail units and 200 hotel suites.
Location-wise, it sits within Ibrahim International Business District (IIBD), the economic hub of Johor’s southern development corridor.
It is also within the Johor-Singapore Special Economic Zone (JS-SEZ) and just minutes from the upcoming Rapid Transit System Link.
BHP, in a media statement said, Quayside JBCC residents could expect to benefit from major cross-border facilities and the region’s economic growth.
The development also has Malaysia’s first transparent cantilevered sky pool, and serviced suites with full-height windows that offer views of the Straits of Johor and Singapore skyline, BHP said.
To deliver on its promise of elevated living and management excellence, BHP has partnered with global hospitality leaders Oakwood Hospitality and Hyatt Place.
Yap: Partnerships with hospitality leaders for Quayside JBCC means excellent operations, service standards and investment yields.
The statement added that these alliances enable robust operations, top service standards and better investment yields.
“These brands don’t just lend prestige, they provide a full ecosystem of professional management, tenant confidence and rental performance,” said BHP chief executive officer and executive director Aaron Yap.
“For investors, this means better protection against market fluctuations and a smoother ownership experience.”
The developer said under Yap’s leadership, BHP’s debut in Johor has delivered a decisive market response, with over 80% of units taken up by foreign investors.
The strong cross-border demand affirms confidence in BHP’s development model and its ability to deliver well-managed assets located in prime areas.
“Every stage of the launch affirmed what we believed, that the model works.
“The strength of response validates our Develop-Operate-Service model, one that puts long-term value and investor trust at the centre,” added Yap.
BHP said the momentum achieved amid cautious global capital flows reflects market recognition of the developer’s commitment to design integrity, operational excellence and strong investment fundamentals.
The company plans to extend this blueprint to Kuala Lumpur city centre with bold landmark projects.
Set within Malaysia’s most prestigious addresses, these developments will fuse world-class hospitality, architectural distinction and living experiences aimed at a new generation of investor and residents, it said.
