Radio and TV personality Jeremy Teo (second from right) taking part in the game during the event. — GLENN GUAN/The Star
A GYM is the first venue to herald this year’s Heineken Refreshing Sessions.
The event at Good Juju Barbell Club in DC Mall, Kuala Lumpur, saw deejays Blink and Ashley Lau facing off on their mixer decks.
The exercise centre was filled with the pulsating beats of electronic dance music.
According to Heineken Malaysia Bhd marketing director Willemijn Sneep, it was the third Refreshing Session.
In 2022, the finale of the Heineken Refresh concert saw The Chainsmokers perform at Resorts World Genting, Genting Highlands, Pahang.
Last year, the headline act was Alok, a Brazilian deejay who performed at Sunway Lagoon’s Surf Beach in Selangor.
Sneep said over the last two years, the beer company had learnt that music was a social connector.
“We hope that people will come together through music by making new friends and forming new social connections.”
Guests were handed wristbands indicating their preferred choice of music genre.
To break the ice, everyone was given 10 minutes to form groups of four.
Each group member had to have a music genre preference that was different from the others.
Emcee Denise Chan helped the process along by pulling people with different coloured wristbands together.
Each team was then handed a booklet where participants had to guess the name of the artiste from the lyrics printed on the pages.
Some lyrics were in Chinese, giving participants the opportunity to seek help and interact with those who were proficient in the language.
Teams were whittled down by a draw and eventually, two teams won VIP backstage tour passes for the Heineken Refresh concert in June.
Heineken is partnering with Timeleft, an app designed to connect strangers.
Through the app, non-Muslim users above 21 can participate in the Refresh Sessions to expand their social circles.
The next two events are expected to take place at QRA, a supermarket and Eslite, a bookstore. This will culminate in the music concert in June.
Event details will be announced over the beer brand’s social media pages.
