KUALA LUMPUR: Telekom Malaysia Bhd (TM) has presented “Salam Teristimewa”, a special campaign for Raya that combines creativity, inclusion and innovation to celebrate the unique talents of Malaysia’s autistic community.
Adding further meaning to the celebration, this year’s campaign also coincides with World Autism Acceptance Month in April.
In supporting this, TM is collaborating with NakSeni, a social enterprise dedicated to empowering artists with disabilities, to shine a spotlight on three creative autistic individuals — Izzati Shahrin, Yuri Azzari and Maria Soo.
Rich in emotion, colour and individuality, their original artworks have been transformed by TM into dynamic, animated expressions using generative AI tools.
These animated visuals offer an immersive glimpse into how neurodiverse individuals interpret themes such as festive joy, human connection and the feeling of belonging, among core elements of Aidilfitri that resonate with all Malaysians.
TM Group chief executive officer Amar Huzaimi Md Deris said, “We are celebrating the power of expression, inclusion and how technology can and should be used to uplift lives.
“We believe that every voice, especially those less heard, has a story worth sharing. Through “Salam Teristimewa”, we are humbled to raise awareness around autism acceptance to foster a greater understanding of neurodiversity and promote a more inclusive society.”
Amar added: “This initiative reflects TM’s broader aspiration to become a Digital Powerhouse by 2030, where innovation is not just about advancing technology, but about creating meaningful impact for communities.
“By harnessing the latest AI video generation tool, we have reimagined how art and technology can intersect to amplify underrepresented voices and offer all Malaysians a new, heartfelt perspective on Raya.”
As part of the campaign, the public is invited to view the animated artworks on TM’s official social media platform via @mytmgroup or via the QR code below. Each piece offers a window into the autistic artists’ perspectives, blurring the line between technology and human emotion and creating a tribute that is truly teristimewa.
