Kesavan (centre) interacting with project participants at their product booth during the launch in Kampung Jaya Setia, Sungai Siput. The snack-making venture is run by women in the B40 group, with help from a community college and the village development and safety committee. — Bernama
SINCE last November, housewives and single mothers from Kampung Jaya Setia, Sungai Siput in Perak, have been engaged in making snacks through the Sejati Madani economic programme.
The business venture, run by 16 women in the B40 group aged 19 to 60, produces a variety of chips that are popular favourites, including kerepek karang pulut, kerepek halia, kerepek kacang peas, kerepek labu and kuih tiram, according to a Bernama report.
JS Licious operations manager Nor Hayati Abdul Karim said participants of the Sejati Madani project under Kampung Jaya Setia Village Development and Safety Committee (JPKK) had been able to earn between RM3,000 and RM5,000 per month from the sale of chips in Perak.
“Although the business is new, it has been very encouraging and we received positive feedback from customers who place repeat orders.
“We (participants) received guidance from Sungai Siput Community College which taught us various recipes and techniques to produce chips,” she said after the launch of JS Licious products by Sungai Siput MP S. Kesavan.
Nor Hayati said they also received help from Kampung Jaya Setia JPKK in running the business.
Committee chairman Ebby Shaifullah Yussof said they used the RM100,000 allocation towards the purchase of equipment and refurbishing chip-processing workshops.
“We hope to market these chip products throughout the country or penetrate the market in South-East Asia.”
Sejati Madani is an initiative of the unity government to stimulate economic activities in the community by providing funding of RM50,000 to RM100,000 to aspiring entrepreneurs.
Prime Minister Datuk Seri Anwar Ibrahim announced the allocation of RM1bil for the Sejati Madani programme during the tabling of Budget 2025.
The programme focuses on five sectors: agriculture and food; sewing and handicrafts; herbs and health “tourism and hospitality” as well as green and recycling activities.
