Regional forum in JB springboard for tourism


ATF 2025 delegates visiting Istana Besar in Johor Baru.

JOHOR’s tourism industry expects to see a boost after the state played host to over 1,000 delegates during Asean Tourism Forum (ATF) 2025.

The six-day forum aimed to improve tourism numbers from member countries by fostering networking and knowledge-sharing as well as promoting regional tourism products while strengthening cooperation with global industry players.

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Asean , tourism , Malaysia , ATF , Travex , Visit Johor Year 2026

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