Transforming homegrown label into global brand

Dixon with his wife Datin Iris Tan after receiving the DSPN at Dewan Sri Pinang.

MANY Malaysians may recognise Pensonic electrical appliances as a homegrown brand.

Since its inception in 1982, Pensonic Holdings Bhd is still based in Penang and its exceptional growth under the helm of group chief executive officer Dixon Chew has led to it becoming a household brand.