Penang first regional host of advertising world congress

Chow (centre), with Chacko (left) and Wong at the event to announce the congress happening from March 6 to 8. — ZHAFARAN NASIB/The Star

History will be made this March when Penang hosts the 45th International Advertising Association (IAA) World Congress, making Malaysia the first country in South-east Asia to do so.

Penang Chief Minister Chow Kon Yeow said the congress, to be held from March 6 to 8 and which is expected to draw over 1,000 guests, would bring in an estimated economic impact of RM5.84mil to the state.