Swiss coffee machine brand opens store in Petaling Jaya

(From left) Reichlin, Hub, Dancom executive director Kingston Liu, and Yoong at the launch of the Jura store in Petaling Jaya.

JURA Store Kuala Lumpur, known for its fully automatic coffee machines, has officially opened in Tropicana Avenue, Petaling Jaya.

The Swiss brand shop is operated by Dancom.

Dancom Group general manager Dick Yoong said, “Malaysia is a country that values coffee, as a producer and consumer.”

In a statement, Jura Sales Asia and Middle East head Sascha Hub said, “In Dancom, Jura has found a trustworthy and experienced partner to position itself successfully on the market.”

Swiss Ambassador to Malaysia Andrea Reichlin also honoured the partnership in her speech, reflecting upon Malaysia and Switzerland’s 60 years of diplomatic relations just last year.

This relationship has since paved the way for the establishment of 168 Swiss companies in Malaysia and provided employment for more than 35,000 people in the country.

“Jura’s story evolved from a simple filter drip and hand grinder in the 1960s to a Jura powder and capsule machine in the 1980s, before upgrading to a Jura one-touch automatic specialty machine.

“Jura consistently provided us with novel experiences, often leading the market, without ever compromising on quality,” said Reichlin.

Arabica, Robusta and Liberica beans are produced in Malaysia.

The Malaysian culture of drinking coffee can be traced back to kopitiam (traditional coffeeshops).

In recent years, the coffee appreciation in Malaysia has grown considerably.

“The pride and joy of bringing high-quality coffee enjoyment to the country with Jura is therefore particularly great,” said Yoong.

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