HEINEKEN Malaysia’s Star Academy is once again in search of the best Guinness bartender with its Guinness Perfect Pour 2022.
Launched in 2017, the annual programme seeks to train bartenders nationwide to uphold the standards of serving Guinness.
This year, Guinness Perfect Pour takes on a new experiential approach, where participants will go through an immersive experience in understanding the origin, ingredients and serving rituals of Guinness.
“We strive to give our customers the best experience in enjoying Guinness,” said Heineken Malaysia sales director Vasily Baranov.
“Our commitment to serving high-quality beers extends beyond perfecting the brewing process.
“We empower our trade partners by training bartenders in mastering the perfect pour to serve beer at the highest quality.
“The six steps in the technique bring out the perfect flavour, aroma and presentation, making sure that every Guinness fan gets to cheers to a perfect serve every time,” Baranov added.
Guinness Perfect Pour 2022 is open for registration until Sept 28, with a goal to train 600 bar staff nationwide through sessions in six locations, namely Sabah, Sarawak, Kuala Lumpur, Johor, Penang and Ipoh.
The training sessions take on an experiential approach where bar staff go through an interactive guided tour with hands-on experience to master the six steps of the perfect pour.
Participants will then undergo both a theory and physical test, with their product knowledge and bartending skills put to the test and graded accordingly.
Heineken Malaysia will select and invite the top seven scorers to attend the award ceremony in October, when the Guinness Perfect Pour 2022 champion will be crowned.
The top two winners will walk away with an all- expense-paid trip to Dublin in Ireland, where Irish brewer Arthur Guinness first started brewing the world renown stout over 250 years ago.
All participants will also receive a recognition plaque trophy and official certificate upon completion of the training.
For details, go to www.star-academy.heinekenmalaysia.com or call 013-337 0878.
Registration for each training session closes a day before the respective session’s training date.