Rewarding shoppers, reviving local businesses


Ameer showing the new Meriah loyalty card for their customers and special deals on various products at Mydin Mall, USJ, Subang Jaya.

IN CONJUNCTION with the company’s 65th anniversary and Merdeka month, Mydin Mohamed Holdings Bhd launched “Mydin 65 Tahun Bersama Keluarga Malaysia” and “Buy Malaysian Products” (BMP) campaign in Mydin Mall Seremban 2, Negri Sembilan.

Deputy Domestic Trade and Consumer Affairs Minister Datuk Rosol Wahid attended the event.

Rosol (third from right), Ameer (second from left) together with the guests at the launch event of 'Mydin 65 Tahun Bersama Keluarga Malaysia' and 'Buy Malaysian Products' campaign in Mydin Mall Seremban 2, Negeri Sembilan.Rosol (third from right), Ameer (second from left) together with the guests at the launch event of 'Mydin 65 Tahun Bersama Keluarga Malaysia' and 'Buy Malaysian Products' campaign in Mydin Mall Seremban 2, Negeri Sembilan.

The campaign, which involves all Mydin outlets nationwide, strives to reduce the burden of communities by offering discounts and special promotions.

Mydin Mohamed Holdings Bhd managing director Datuk Ameer Ali Mydin said various promotions and activities would be held during the campaign.

“Mydin being a local brand has gone through various difficulties, good moments and challenges such as the Covid-19 pandemic.

“As such, we will offer various promotions to reduce the burden caused by the rising cost of living,” he said.

Ameer explained that they would also be organising various contests with the support of the campaign’s strategic partners, with prizes worth RM1mil up for grabs.

“We will collaborate with 84 strategic partners, such as MyDebit, Atome, P&G, Shopee and Boost for our 65th anniversary celebrations.

“However, the main partner for our BMP campaign is the Domestic Trade and Consumer Affairs Ministry,” he said.

Customers who spend RM100 and above using MyDebit ATM card (in a single receipt) stand a chance to win items worth RM1,000 or Mydin cash vouchers.

“We will give RM1,000 to 65 main prize winners to buy basic necessities, while 650 people will get Mydin vouchers worth RM300. About 20 people will get Mydin vouchers worth RM2,000 for the ‘MyDebit Je dan Menang’ contest,” he said.

Ameer (far left), Rosol (far right) with the visitors and guests during the visit at the 'Produk Agro Bazaar' in Mydin Mall Seremban 2, Negeri Sembilan.Ameer (far left), Rosol (far right) with the visitors and guests during the visit at the 'Produk Agro Bazaar' in Mydin Mall Seremban 2, Negeri Sembilan.

Boost’s users will enjoy 10% cash back on selected brands and get a chance to win prizes worth RM60,000 for spending at Mydin outlets.

Those who download Atome App can get a discount of RM15 for the first order and split the purchase for the item into three interest-free payments.

On the BMP campaign, Ameer said they wanted to revive local businesses, especially the small and medium enterprises affected by the Covid-19 pandemic.

“We will have a special place for these products at our malls’ concourse to provide more visibility. We want to support smaller players and give them opportunities.

“We are also trying to support companies with unbranded products, as we want to help them survive these difficult times.”

Ameer said government agencies and those who wanted to help needy groups could include local products in the aid packages given out by them.

Additionally, he said Mydin would create opportunities for new entrepreneurs to expand their businesses and penetrate new market segments through the “Pitch to Win” contest.

“We want to give opportunity to new entrepreneurs to introduce their products through the Pitch to Win contest.

“We will select three main winners who will qualify for our total marketing packages worth RM100,000,” he elaborated.

Rosol (second from right) showing the new Meriah card for Mydin customers and sugar packets being sold cheaper, on the sidelines of his visit in Mydin Mall Seremban 2, Negeri Sembilan.Rosol (second from right) showing the new Meriah card for Mydin customers and sugar packets being sold cheaper, on the sidelines of his visit in Mydin Mall Seremban 2, Negeri Sembilan.

Under the “Pitch to Win” contest, three lucky winners will be able to market their products at all Mydin outlets as well as learn more on branding and digitalisation.

Besides launching its new website mydin.my, Mydin’s Meriah loyalty members are also in for a treat.

“We are introducing our new vibrant Meriah loyalty card for customers to collect points. They will also be able to enjoy special deals and discounts on various products.

“We are offering a silver card for wholesalers, restaurateurs and non-governmental organisations who buy our products in bulk,” he added.

Cardholders will enjoy Gardenia sandwich loaf bread (400g) at 65sen (normal price is RM2.80 each), a packet of 10kg rice at RM19.65 each (normal price is RM24.95) and a cookware set at RM65 each (normal price is RM299.90).

There are special deals for Meriah cardholders in the first three days after the launch of the campaign, and each week there will be promotions for different products and items during the campaign which runs from Aug 18 to Oct 30.

For details, visit Mydin Malaysia’s official website.

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