Cognac brand joins forces with artist to greet the Tiger


Maison Hennessy ushers in the Year of the Tiger with a dreamlike work of art by renowned artist Zhang.

As A way to honour its commitment to art, Maison Hennessy ushers in the new lunar year by showcasing a dreamlike tiger-themed painting by renowned artist Zhang Enli.

“While this painting may be different from traditional paintings of tigers, my hope is that people will see the animal’s beauty and vitality in my work called ‘Poetry and Wine Welcome the Tiger’,” said Zhang.

“I wanted to show the animal’s spirit and the force of transformation even in the tiniest details.”

His original artwork expresses the regal nature of Hennessy blends through classical Chinese brush-painting techniques combined with a modern and creative vision.

Coming after a time of challenge and loss, the Tiger represents hope, renewed energy and vitality.

For Hennessy, Zhang draws strength from nature to create the piece brimming with energy and optimism.

Favouring abstraction over figurative representation, the artist conjures up the animal with dynamic lines and vibrant colours.

For the Year of the Tiger, he also paid tribute to the beauty of the Charente River in Cognac, France, using it as a metaphor for transformation and the passage of time.

Every drop of water in the river is unique, just like every drop of Hennessy’s eaux de vie which is assembled by a master blender generation after generation into an unforgettable cognac.

Following a visit to Hennessy’s historical seat in Cognac, Zhang transposed his impressions into a fluid composition in which water droplets surge and converge into a tiger prowling in the night.

A yellow and gold palette channels empowerment and refinement, with crystalline amber tones recalling the depth of Hennessy’s blends.

Touches of red call to mind auspicious beginnings while on the tiger’s forehead appears a pictograph reminiscent of the Chinese character “wang”, symbolising “emperor” or “sovereign”.

More information about Hennessy can be found at Hennessy’s InnerClub webpage.

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