BE captivated by the auspicious energy of the unifying theme of “100 Blessings” at all Sunway malls this year to celebrate the upcoming Year of the Tiger.
Inspired by the Chinese character fu, which means good fortune and blessings, all seven Sunway malls across the country are decked out in different interpretations of the auspicious character.
The Sunway malls are Velocity, Pyramid, Putra, Carnival, Giza, Big Box Retail Park and Citrine Hub.
Speaking at the launch at Sunway Velocity in Kuala Lumpur, Sunway Malls and Theme Parks chief executive officer HC Chan said there were 100 fu Chinese characters symbolising health, love, fortune, family and charity, among others.
“For the past year, the Covid-19 pandemic and year-end floods have disrupted the lives of many families.
“As we recover, Sunway Malls wishes to share the blessings with the community, with the Chinese character fu being central to the Chinese New Year theme this year, amplified collectively by our seven malls carrying the same theme.
“In many ways, the adoption represents our collective hope as well as our well-wishes that the Year of the Tiger will be filled with an abundance of blessings for all.
“Each Sunway mall offers different interpretations of fu but collectively sums up a complete Sunway Malls lunar new year experience,” he said.
The launch was followed by a lion dance performance.
Guests later enjoyed various on-ground activities such as Chinese calligraphy and paper cutting as well as the Fu Mari! digital game kiosk.
At Sunway Velocity Mall’s main atrium on the ground floor, shoppers will be greeted by a 9.1m-high fu structure made up of colourful stacked boxes.
The boxes symbolise uniting together as a community to rebuild lives in the midst of recovery and sharing abundant blessings.
As part of giving back to the community during the festive season, the mall is collaborating with The Lost Food Project to distribute RM30,000 worth of food (prepared by the mall’s outlets) and necessities to 100 families.
Also part of the Chinese New Year festivities are weekly lion dance performances, God of Fortune appearances and weekend shows until Feb 13.
The other Sunway malls are also giving back to the community through various initiatives.
Also working together with The Lost Food Project is Sunway Giza mall, where a food bank is placed in front of Village Grocer to benefit the underprivileged living in the Kota Damansara area.
Meanwhile, Sunway Pyramid in Petaling Jaya is partnering with Subang Jaya Beacon Community Ambulance to collect donations for the service that works tirelessly during emergencies.
Those who contribute a minimum of RM10 will receive a token of appreciation.
At Sunway Putra mall in Kuala Lumpur, shoppers can be a part of its “Wonder-Fu Charity”, which supports the endangered tiger population through donations.
For their contribution, shoppers will receive a fabric face mask and an eco-friendly shopping bag.
Sunway Carnival mall, in collaboration with the PgCare Alliance, has apportioned its festive budget to help underprivileged Penangites affected by the Covid-19 pandemic.
Shoppers can join the cause by purchasing an exclusive reusable jute bag at RM10.
At Sunway Big Box Retail Park and Sunway Citrine Hub in Johor, shoppers can contribute to St John Ambulance Malaysia, which continuously assists in natural disasters as well as provides non-emergency ambulance services.