Ushering in Year of the Tiger with a roar

(From left) Heineken Malaysia Bhd finance director Karsten Folkerts, national sales manager Jimmy Ding, digital and technology director Janina Vriesekoop, Roland, human resources director Victoria Ang, corporate affairs and legal director Renuka Indrarajah, supply chain director Salima Bekoeva and marketing director Pablo Chabot at the launch of Tiger Beer Malaysia’s Chinese New Year campaign in Kuala Lumpur.

TIGER Beer Malaysia’s Chinese New Year campaign is inviting fans to go all out to pursue their dreams and goals.Themed “The Year We Roar Together”, it encourages them to uncage their inner tigers — whether they are born under this Chinese zodiac sign or not.

Held at Connection, Pavilion Kuala Lumpur, in compliance with the standard operating procedures, the campaign launch saw Heineken Malaysia Bhd’s management team, guests and visitors to the mall feasting their eyes on traditional Asian street installations with a contemporary twist.