TIGER Beer Malaysia’s Chinese New Year campaign is inviting fans to go all out to pursue their dreams and goals.Themed “The Year We Roar Together”, it encourages them to uncage their inner tigers — whether they are born under this Chinese zodiac sign or not.
Held at Connection, Pavilion Kuala Lumpur, in compliance with the standard operating procedures, the campaign launch saw Heineken Malaysia Bhd’s management team, guests and visitors to the mall feasting their eyes on traditional Asian street installations with a contemporary twist.