Pharmacy chain in joint venture for expansion to Indonesia


Caring Pharmacy Retail Management Sdn Bhd (CPRM), a subsidiary of 7-Eleven Malaysia Holdings Bhd, has officially entered into a joint venture with Erajaya Beauty and Wellness (EBW), a business vertical of the Erajaya Group.

Signing the agreement were CPRM managing director Chong Yeow Siang and EBW chief executive officer Elly Kohardjo.

The joint venture will entail the establishment of PT Era Farma Indonesia, which will own and operate a network of pharmacies and health services under the name “Apotek Wellings”.

The first Apotek Wellings outlet in Indonesia is planned for the second quarter of 2022 in Jakarta and will be followed by other locations in the country’s main cities.

Apotek Wellings will provide prescription filling services, drug consultation, nutrition, supplements and other health products as well as health consultations and rehabilitation with convenient shopping experience and competitive prices.

Full-time pharmacists will be on hand to provide active consultation to customers.

Besides that, Apotek Wellings will also operate a best-in-class e-commerce platform to ensure an integrated consumer experience.

Speaking at the event, Chong said, “After operating in Malaysia for over 25 years and serving millions of customers’ health needs, we can now extend our professional pharmacy care, as well as high quality and cost-effective pharmaceutical, health and personal care offerings to benefit our Indonesian consumers.”“Wellings Pharmacy is a household name for many Indonesian medical tourists seeking treatment in Penang, Malaysia.

“Now we can provide convenience to more Indonesian customers to directly enjoy Wellings Pharmacy’s services and offerings on Indonesian shores.”

Meanwhile, Elly said, “We are honoured to partner with Caring Pharmacy, a leader in the healthcare retail industry in Malaysia.

“Their innovations and expansion strategies are in line with our vision to become a market leader in the wellness and beauty area, by changing the way people think and raising awareness on the importance of a healthy lifestyle.

“We believe that the customer- centric omnichannel concept that we will implement, combined with the right use of digital technology, will make Apotek Wellings the main goal for the community to get quality health products at competitive prices together with the most complete product range.”

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