Malaysian jeweller Habib has produced a Hari Raya song and music video entitled Irama Aidilfitri with the hope of easing the longing of many who will not be able to return to their hometowns for the festive season.
The launch was held at a hotel in Kuala Lumpur, attended by Habib Group executive chairman Datuk Seri Meer Habib and his wife Datin Seri Zarida Noordin, who is also Habib Group executive director, as well as several local celebrities.
Also present were Echa and Naailah, who are Habib’s in-house talents.
The music video was shot at a traditional kampung house that embodied the modern retro theme.
The song was composed by renowned singer and songwriter Awi Rafael, who has also sang it along with singer Ning Baizura, singer-songwriter and actor Ismail Izzani, actress Tiz Zaqyah, actress and singer Julia Farhana Marin as well as actress and rap star Bunga Isme.
Local production house Newsantara’s rising talents were also involved.
Meanwhile, actress Rozita Che Wan has made a special appearance in the music video as one of Habib’s Raya ambassadors.
The collaboration with Newsantara also marks Habib’s long-time support for the local creative arts scene.
Newsantara is helmed by Alfian Basir and Awi, who are both passionate about showcasing up-and-coming local talents.
During the launch, the singers and celebrities performed Irama Aidilfitri live while donning Habib’s exclusive Raya collection, including Habib Oro Italia 916, brilliant diamonds and stunning gemstones.
Last year, the ‘Grande’ Habib Oro Italia 916 was well received by the public.
This year, Habib has released a new collection called “Ananas”, which is an elevated version of Grande.
The brilliant diamond necklace features huge lockets with floral and swirling motives inspired by Raya festivities, designed in a set with bracelet and ring.
The Irama Aidilfitri single is available on all digital platforms.
For details, visit www.habibjewels.com or follow its social media @habibjewelsofficial.