Revved up to help rural entrepreneurs

Shopee Malaysia seller management head Zed Li (second from right) and Elokal Sdn Bhd chief executive officer Ahmad Shah Wahid (second from left) exchanging documents at the launch of the Rural Development Ministry’s Desaauto@KPLB initiative. Looking on are (from left) the ministry’s Community Economic Development Division secretary Nor Hasnah Badroddin, secretary-general Datuk Dr Ahmad Jailani Muhd Yunus, Rina and deputy secretary-general (policy) Datuk Che Murad Sayang Ramjan.

IN ITS effort to empower local entrepreneurs, Shopee is collaborating with the Rural Development Ministry (KPLB) and its e-commerce enable Elokal to market the Desaauto@KPLB automotive speciality store.

About products will be made available on Shopee via the Desaauto@KPLB official store, including automotive parts by rural entrepreneurs such as tyres, spare parts and engine oil.