MANY people prefer drinking coconut water as it is a good source for restoring hydration and is loaded with nutrients.
With that in mind, Coconut Water (Cowa) Sdn Bhd is sponsoring 2, 400 packs of coconut water drink and 108 packets of coconut chips for the Penang Starwalk this year.
The fun walk is popular with schoolchildren and adults alike.
Cowa, a subsidiary company of Linaco Group, is sponsoring RM10, 854 worth of products for the walk’s 42nd edition.
“This is the first time we are sponsoring these two homegrown products for the Penang Starwalk.
“When you are on an island, you will think about coconut water because of the hot weather.
“We want to introduce a natural coconut water drink for the participants to stay hydrated during the sporting event, ” Linaco marketing and communications head Mark Law said after presenting the sponsored products to Star Media Group Bhd client brand marketing manager Kamariah Noor Omar at Menara Star, Petaling Jaya.
Law said the event would also be a good platform to promote the products to the public.
Cowa’s sponsorship of coconut chips come in three flavours – original, honey and chocolate.
“The chips are rich in fibre and we chose the light snack as it is very tasty, free from preservatives and has no colouring.
“These coconut chips are quite popular in Penang and visitors buy them as souvenirs or to enjoy as snacks, ” he said.
Law added that demand for the coconut water drink from consumers was encouraging.
The coconut chips are priced between RM5.50 and RM7.40 each, while the coconut water drink is RM3.30 each.
“We are exporting a variation of our quality coconut-based products to over 40 countries, ” said Law.