Furniture company opens largest store in KL mall


(From left) Ashley International marketing specialist Jason Lee, Hauslife managing director Ching Kok Cheong, Hauslife project director Christie Ching, Hauslife director Goh Xue Neng, Lim, Yu, Quill Group of Companies chief operations officer Ng Chee Kheong and B&G Property deputy managing director Datuk Soo Kai Chee.

ASHLEY Furniture HomeStore recently opened its largest flagship store in Kuala Lumpur at Quill City Mall.

Owned and operated by Hauslife Furniture Sdn Bhd, the sole licensee and operator of Ashley Furniture in Peninsular Malaysia, Ashley Furniture HomeStore at Quill City Mall is the company’s fourth store.

The 1,300sqm store houses Ashley Lifestyle collections – Family Spaces, Vintage Casual, Urbanology, New Traditions, and Contemporary Living – with a meandering showroom walkway and unique wall finishes.

Its products include upholstery sets, bedroom sets, dining rooms, home offices, recliners, mattresses and accessories.

“Ashley’s brand of products have struck a chord among Malaysian consumers and this is reflected in our brand’s growth and presence in Malaysia,” said Hauslife founder and chief executive officer Yu Kong Ching.

“This flagship store’s launch is also a testament to our commitment and know-how in bolstering Ashley Furniture’s continued brand recognition and market share success in Malaysia.”

He also said Hauslife aims to open eight more stores by 2022.

“There is still a lot of room for us to grow in Malaysia as we see an ever-growing demand for quality, value, style and excellent service by discerning consumers in the retail furniture market,” Yu added.

Ashley Furniture HomeStore sales (Asia) vice-president Robin Lim said, “We are excited to see the Ashley brand expanding aggressively here. The Asean region, including Malaysia, is essential to Ashley Furniture’s global growth plans.”

Ashley Furniture HomeStore has also recently launched its e-commerce platform solely for the Malaysian market.

User-friendly with great deals, the online platform allows customers in Peninsular Malaysia to purchase Ashley products from the authorised retailer online.

For details, visit www.ashleyfurniture.com.my

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