Plenty of goodies for Cheer 2018 participants and guests

Tan (left) and Siti Maisarah with the hair colour products sponsored by Kao.

MORE items have been added to the goodie bags for participants and attendees at the Cheer 2018 final this Saturday.

EIG Pharma Asia Sdn Bhd is sponsoring 1,000 units of Nurish Organiq Brightening Face Essence and Day Cream SPF20 samples and 146 pieces of Physicians Formula Mineral Wear Talc-Free Mineral Airbrushing Pressed Powder.

“The target audience at Cheer 2018 is very relevant to our Nurish Organiq Brightening range, as they are mostly youths aged 16 and above,” said EIG Pharma Asia Sdn Bhd product executive Fennie Chin.

“The Physicians Formula mineral pressed powder is suitable even for sensitive and breakout-prone skin, which is very relevant to the Cheer audience.”

Chin said cheerleading was a sport that requires creativity and at the same time, promotes a healthy lifestyle in an exciting way.

“It’s aligned with our brand whereby we emphasise healthy beauty that can still look glamorous.

Chin (right) and Star Media Group Business Development executive Nash Zulkifli with the Physicians Formula pressed powder sponsored for the event.

“We’d like them to try our products which are halal with the goodness of natural and organic ingredients.

“They are safe for even sensitive skin, so the participants can protect their skin even when doing sports,” she says.

The finals of Cheer 2018 organised by Star Media Group will take place on Aug 18 at Quill City Mall in Kuala Lumpur, from 8am to 7pm.

Fellow product sponsor F&N is sponsoring 196 cartons of Oyoshi Honey Lemon and Lychee drinks.

“We have been supporting various events organised by The Star over the years, and this is the first time we are providing Cheer with Oyoshi.

“Cheer 2018 is Malaysia’s biggest cheerleading contest, with plenty of young and talented participants with entertaining acrobatic skills,” said F&N beverages senior marketing manager Lorraine Tan.

F&N sponsorship and brand activation senior executive Chin Khoo Joo (right) and Star Media Group business development executive Siti Maisarah Rosli showing the Oyoshi drinks for Cheer 2018.

“Oyoshi is brewed from 100% organic tea leaves and it has an authentic Japanese green tea taste. Oyoshi meets the demands of today’s consumers, particularly the young urban crowd who lead a healthy lifestyle,” said Lorraine.

Another product sponsor, Kao Malaysia, has given 200 units of Liese hair colour packs to Cheer 2018.

“Liese has been created for young individuals with its wide selection of hair colours while making the hair colouring process fun and easy,” said Kao Malaysia (haircare category) brand manager Evonne Tan, adding that the product for Cheer 2018 participants was Liese Creamy Bubble Colour in Red Velvet.

“We want to reach out to young and energetic Cheer participants and enable them to make lasting impressions with stylish hair colour,” added Evonne.

“This will be our second year sponsoring hair products for Cheer. Cheerleading has always been a great sport to promote team spirit among youths – not forgetting that self-confidence is also very important to create a lasting impression that will impress the judges.”

The event sponsor for Cheer 2018 is Appeton Teengrow while the official venue sponsor is Quill City Mall Kuala Lumpur.

The prize sponsor is Sunway Education Group. Other product sponsors are Sunway Lost World Of Tambun, Shopee and Reckitt Benckiser.

The event is sanctioned by the Cheerleading Association and Register of Malaysia (Charm).