Catch a movie the simple and smart way

(From left) Hong Leong Bank personal financial services payments and partnerships head Srihari G Sikhakollu, Sik, Fuda, Koh and Ong launching the Hong Leong Bank GSC Mastercard Credit Card at GSC Mid Valley.

MALAYSIANS will now have more reasons to watch movies at Golden Screen Cinemas (GSC) with the introduction of the “ultimate movie credit card”.

The card is a result of a partnership involving GSC, Hong Leong Bank (HLB) and Mastercard that aims to offer moviegoers an elevated movie experience.

Customers get to enjoy RM6 off tickets every day for all halls, including Signature Halls; receive 20% discount for dine-in at GSC food and beverage outlets, and earn three times Reward Points on overseas spend, e-commerce and for all spend at GSC.

The points can then be redeemed for tickets for 3D movies, 4DX, Twin Seats, D-Box, MAXX, Premium Leather Seats as well as snacks and drinks at all GSC cinemas.

Those who purchase movie tickets via the GSC website or mobile app will receive 30% off on popcorn buckets, snacks and drinks.

New Platinum and Gold Principal Cardholders will be entitled to a Welcome Gift of 10 and five movie tickets respectively.

The launch of the HLB GSC Mastercard Credit Card took place at Onyx Hall in GSC Mid Valley Megamall, Kuala Lumpur.

Apart from the new card, the current HLB GSC Credit Card will also be updated with the latest benefits.

GSC chief executive officer Koh Mei Lee said they are seeking to constantly provide customers with new and enriching cinematic experiences.

“We continue to innovate and diversify our offerings to ensure that customers get the best out-of-home entertainment,” she said.

The HLB GSC Mastercard Credit Card is the next generation of HLB GSC Credit Card that will be a big treat for moviegoers, as well as existing and new card members throughout the country.

“This ultimate movie card has been redesigned from the ground up to offer Malaysians greater benefits and privileges at our cinemas.

“It also works seamlessly with our online ticketing platforms so that customers can easily get the most of what really matters to them — a memorable movie experience with their loved ones,” Koh added.

HLB personal financial services managing director Charles Sik said they wanted to create a card with benefits that are more intuitive to today’s customers’ experience and expectation.

“Watching a movie with family and friends should be hassle-free and enjoyable, so it is important for us to update our card value proposition to reward our loyal cardholders.

“This also enables more moviegoers to truly have a real rewarding movie experience without worrying about the terms and conditions.

“We truly believe this is the ultimate credit card for all movie buffs and hope they will find great value in using the card,” he said, adding that the card has a limit of 18 tickets a day.

The HLB GSC Credit Card was the first ever co-branded credit card with a cinema chain in the country when it was launched in 2009.

The partnership with Mastercard almost a decade later along with improved features mark an important milestone for the bank and GSC.

HLB group managing director and chief executive officer Domenic Fuda said they were pleased with the longstanding and strong partnership with GSC to reward their shared customers.

“Since the introduction of this card, it has remained one of the leading credit cards, offering value to moviegoers.

“We are excited to partner with both Mastercard and GSC to introduce a credit card that extends lifestyle benefits to cardholders, and are confident it will live up to their expectation of being the ultimate credit card for movie lovers,” he said.

Mastercard Malaysia and Brunei country manager Perry Ong added that the collaboration marked an important milestone as it was Mastercard’s first co-brand card with a cinema in Malaysia.

“The partnership with HLB and GSC is timely as Malaysian consumers’ demands have grown more sophisticated, and the card now comes with even more curated offers and rewards.

“In contributing towards an overall seamless and satisfying customer experience at GSC, Mastercard will use its technological expertise to add simple, safe and smart ways to pay,” he added.