SHOE brand Lewré’s 20th anniversary celebration was launched by its royal patron, Sultanah of Pahang, Sultanah Hajjah Kalsom at The Gardens Mall, Mid Valley City, Kuala Lumpur.
Also present was former International Trade and Industry Minister Tan Sri Rafidah Aziz, who played a role in encouraging brand founder Datuk Lewre Lew in moving the Lewré brand to where it is today.
Lew said the brand was a result of success, hard work and perseverance.
He hopes the brand will remain a homegrown international market leader in the art of shoe design and bespoke creation and inspire the younger generation too.
At the event, Lew also launched his first coffeetable book titled Luminous Ray which highlights Lewré’s journey to become an award-winning shoe couturier.
He also took his esteemed guests on a tour around the 20th Anniversary Galleria at the Ground Floor of the Gardens Mall.
The galleria, which opens until tomorrow, displays Lewré’s creations for the public to see and appreciate the 20 years of diligence and milestones achieved by the brand.
Each shoe on display has a brief write-up of the idea and inspiration behind its creation.
Among the other displays is a craftsmen’s booth where tools of the trade are displayed including hand tools and shoe lasts that are used in shoe making.
The Galleria is also displaying Lew’s paintings of friends who have in one way or another inspired him and positively contributed to his life and brand. The art is Lew’s token of appreciation to the person.
Among the paintings are that of environmentalist Puan Sri Shariffa Sabrina, singers Datuk Siti Nurhaliza and Datuk Sheila Majid, hairstylist Datin Winnie Loo and TV/radio producer Chui Ling.
Lew credits much of his success and inspiration to his mentors and friends.
His first mentor, Allan William from Australia was the person who taught him how to sketch shoes.
His other mentor, Kleinert Siegfried from Germany, taught him about the technical parts of shoemaking. He also learnt styling from an Italian shoemaker and Seiki Shindo-san, a Japanese shoe maker. He learnt to acquire artistic taste from Joe Goodman, also an Australian.
Of all his mentors, Lew said shoe designer Datuk Jimmy Choo was a notable influence in helping him in his fashion journey.
In describing Choo, Lew said, “He’s a force to be reckoned with in the industry and to be mentored by him is a great honour.”
Lew draws his inspirations from his travels and experiences around the world. During a trip to the Great Wall of China, he drew inspiration from Chinese clogs and designed a shoe as a tribute to the women who wear the wooden footwear.
In conjunction with the exhibition, a contest is being held for the “Most Creative Design” sketched on a contest entry. The most creative entry will win a pair of Lewré from Lewré’s “I Love You” collection worth more than RM3,000.
All participants will have to collect an entry form from the organiser’s booth at the event and participants will have to design their most creative shoe on the contest entry. Once the design is done, they may drop it off into the entry box at anytime during the the exhibition.
Lewre first started in 1997 when Lew ventured into creating his own designs and brand.