Building Malaysia for a better future


  • Focus
  • Monday, 31 Aug 2015

Malaysia’s first elevated Bus Rapid Transit system or BRT-Sunway Line, which was launched in June this year.

AS a homegrown brand, Sunway Group has been part of the Malaysian community for over 40 years.

As a master community developer, sustainability to the organisation means aligning its business model to meet its community’s needs while advancing social development.

This commitment is entrenched in the organisation from its business model to talent development, communities and Corporate Social Responsibility (CSR) programmes.

Having the ability to build, own and operate, it is able to ensure lifelong growth for its communities, being the largest co-investor and has vested interests in its integrated townships of Sunway Resort City, Sunway City Ipoh and Sunway Iskandar totalling some 4,000 acres (1,618ha) across Malaysia.

The core values of Integrity, Humility and Excellence are ingrained in its 13,000 employees across 50 locations worldwide, who serve the communities it builds. As it is a community builder, social programmes or what the organisation calls CSR efforts, are part of the Sunway DNA.

Over the years, the organisation has distilled its CSR approach into three major focus areas, which it is best positioned to build shared value and create lasting impact. These pillars are Education, Healthcare as well as Community Aid, Reach Out and Enrichment or C.A.R.E. projects. For each pillar, there are long-term flagship programmes as well as short- to mid-term sub-programmes addressing pressing issues in society.

Education

As the impact of education is profound – it raises income and eradicates inequality, quality education is one of the most important investments a corporation can make to ensure a brighter future for its communities.

The Jeffrey Cheah Foundation (JCF), which is Malaysia’s largest education-focused social enterprise, endeavours to propagate quality education in this country and in the region.

Tan Sri Dr Jeffrey Cheah is a firm believer that education has the power to change the world.
Tan Sri Dr Jeffrey Cheah is a firm believer that education has the power to change the world.

JCF essentially forms the core of the organisation’s education efforts. The Foundation owns and governs Sunway Education Group’s amalgam of 12 academic institutions. Annual profits and surpluses from these institutions are ploughed back into the Foundation for scholarships, grants, research and development, expansion of facilities and faculty. The JCF has, to date, awarded in excess of RM200mil in scholarships to more than 23,000 students.

Healthcare

It is crucial to enhance quality of life for individuals, families, communities, states and the nation. By focusing on preventive healthcare, it reduces both financial and human costs for everyone.

For this pillar, the two flagship programmes are the five-year “Let’s Take 5” community healthcare education programme to create awareness on different complications related to diabetes, namely stroke (brain), eye, heart, kidney and foot.

Sunway employees as volunteers for Stop Hunger Now 2013 – Sunway Group’s Stop Hunger Now Meal Packaging Programme under the C.A.R.E. projects.
Sunway employees as volunteers for Stop Hunger Now 2013 – Sunway Group’s Stop Hunger Now Meal Packaging Programme under the C.A.R.E. projects.

The other flagship programme is the Smoke-free Sunway initiative that will drive Sunway-owned buildings in Sunway Resort City towards being 100% smoke-free by 2018.

This initiative is also in support of Blue Ribbon Campaign, an international campaign introduced by World Health Organization (WHO) launched in 2013 to promote awareness on health hazards of second-hand smoke.

Community Aid, Reach Out and Enrichment (C.A.R.E.) projects

As including all members of society is vital to achieve quality results from economic growth, without greater inclusiveness, sustained growth will not be possible for our future.

Two flagship programmes for this pillar are the Safe City initiative and Community Infrastructure Improvement programme.

The Safe City initiative is championed by Sunway’s own private security force, which has a total of 800 personnel, 350 of whom are Auxiliary Police who have completed intensive training at the Malaysian Police Training Centre.

Sunway has one of the largest contingents of auxiliary police in the country who not only keep the communities safe, but also champion community safety programmes.

The Community Infrastructure Improvement programme includes private-public partnership (PPP) initiatives and private partnerships to continuously enhance the infrastructure within its developments.

Tan Sri Dr Jeffrey Cheah with Harvard trekkers during the Asia Leadership Camp 2014 at Sunway University.
Tan Sri Dr Jeffrey Cheah with Harvard trekkers during the Asia Leadership Camp 2014 at Sunway University.

An example is the initiative to enhance accessibility and connectivity for some 500,000 commuters in Sunway, USJ and Subang Jaya with the construction of the country’s first elevated Bus Rapid Transit system or BRT-Sunway Line, which was launched in June this year. Sunway Group also invested some RM20mil to construct a Canopy Walk that expands the connectivity within Sunway Resort City and promotes walkability among the community.

Sunway Group thanks all Malaysians for the continued support for over 40 years and look forward to a brighter future together as one.

“We have grown with Malaysia as part of the community and we will rise with Malaysians as one community. This is our pledge as a true-blue Malaysian company,” says Sunway Group founder and chairman Tan Sri Dr Jeffrey Cheah, AO.

* This article is courtesy of Sunway Group

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Lifestyle , Sunway Bhd

   

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