JOHOR BARU: The launching of a new tourist guide smart device application aptly named Dekat Je is expected to help achieve the Government’s target of boosting domestic tourism to 66.8 million people this year.
Deputy Culture and Tourism Minister Datuk Mas Ermieyati Samsudin said that the application was created to help tourists efficiently plan out and manage their vacations at desired destinations in the country.
Up to date, the app which was officially launched recently, has already been downloaded by 1,000 smartphone users.
“We are confident of achieving our target to increase the number of domestic tourists this year with such initiatives taken to promote tourism in Malaysia,” she said after launching the Cuti-cuti 1Malaysia Dekat Je Travel Fair 2016 here on Friday.
Mas Ermieyati also said that the app, which could be accessible for free, not ony contained information relating to popular tourism destinations but also the less-travelled yet unique tourism locations.
On top of that, the app will continuously be updated with attractive offers and the ministry is looking into adding more features for the convenience of travellers, she added.
Meanwhile, Tourism Malaysia director-general Datuk Seri Mirza Mohammad Taiyab said that tourist arrivals from Singapore had dwindled last year, as the republic had been actively promoting domestic tourism in their own country.
Singapore launched a campaign on domestic tourism to encourage their people to travel within the island republic throughout the year, which affected the number of the Singaporean tourists in Malaysia.
“However, we are expecting the figures to increase this year, with more attractive promotions to be offered by the ministry,” he added.