Exploit Asean market, business women told

Bright sparks: (From left) Ong, Sarojini, Dr Cheah and Wong (far right) presenting the prize to students from Sunway College Ipoh, who won the ‘From Good to Great’ business ideas competition for tertiary students during the conference at Eastin Hotel Penang.

WOMEN entrepreneurs should exploit the Asean market and use it as a stepping stone to explore the market in China which has a huge market, said National Association of Women Entrepreneurs of Malaysia (Nawem) patron Tan Sri Rafidah Aziz.

“Exploiting the market doesn’t mean just selling their products but going cross borders to form business alliances, undertaking joint ventures and mergers, and any other possible collaborations in sectors with great growth potential in Asean countries.