A shade of sporty chic from Puma and BWGH

German brand Puma has teamed up again with BWGH for a full capsule collection linking sportswear and streetwear.

BWGH (Brooklyn We Go Hard) is one of the hottest names emerging from the French capital, known for its luxe fabrics and sharp designs as well as stunning campaign films, and Puma’s initial collaboration with the brand led to the Bluefield pack, made up of three pieces – a new version of the R698 shoe, a technical backpack, and a skateboard deck.