Dove's campaign for 'Real Beauty' has finally overreached


Backlash at the Dove Campaign for 'Real Beauty': Does beauty point to stupid women? 

In its ongoing quest for viral publicity, the Unilever brand has produced a video so patronising and manipulative that it calls attention to how patronising and manipulative the branding campaign has been all along. Like last year’s sketch artist video, Dove’s latest online ad involves a faux-scientific “social experiment”. Only this time the trickery is explicit.

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Lifestyle , Dove , beauty , patch

   

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